The Brand SLAUGHTER at Apple occurs against a backdrop of earnings and bonus income to CEO Tim Cook that is beyond anything Steve Jobs ever imagined. The Brand Slaughter began when Tim Cook watched on Television, as we all did, the slaughter in San Bernardino California, as a loving husband wife dropped their children off with family, and drove to an office building and began shooting innocent folks at a Holiday office party. Terrorism in the South Bay of LA. In America. We have from October 2017 tracked and reported first always here on Apple BRAND SLAUGHTER. In party III we report on the leak of Apple protected source code for IOS operating systems to the dark web and to global hackers now worldwide. Apple is in cover up and deniability mode with no one apologizing ( as Steve Jobs always was quick to do – telling the truth faster ) and which as a culture is in full on Apple ROT and Brand Slaughter under Tim Cook.


In a famous Presidential election the democrat Candidate turned with record ratings and said to the Republican Candidate – famous quote – Sir I knew Ronald Reagan – President Ronald Reagan was a friend of mine – and with all due respect Sir – YOU ARE NOT RONALD REAGAN !


I say – Tim Cook – I knew Steven Jobs since he was a kid and Woz too – and Tim Cook Steve Jobs was a friend of mine – and YOU SIR ARE NO STEVE JOBS – Sir and no where near Steve Jobs.


In 2016 we all remember that Tim refused to have his team unlock the terrorist I phones to catch others ( terrorist )  involved in ( terror American )  cells seeking to harm another American’s. The FBI sued Tim in Court and Apple fought to delay  in court our nations outcomes and  the proceedings. Meanwhile the FBI contracted an Israelis firm and unlocked the IPhone in minutes, and the FBI dropped the suit. Tim Cook brand first brand slaughter for Apple since Apple’s death fell in two areas. First Apple could have helped protect America and the illusion of their impossible to unlock phone – would have been brand preserved versus so easly brand slaughtered. And for millions of patriots seeing all those funerals from terror in LA – just stopped buying Apple – the first Brand Slaughter from Tim Cook – a terrible CEO choice for the brand.


The Illusion that proprietary code for Apple gave “special security” that could not be broken assuring privacy to ALL  Apple IPHONES – was destroyed ( forever and ever more by Tim Cook being some kind of American I never saw coming ) . It was proven outside contractors could break into an IPhone, unlock the IPhone, in a SNAP. BAM ! Brand Slaughter Tim and the Board was legally smoking pot before it was legalized?


Second it became clear the IPhone would track a person’s movements to specific addresses anywhere in the world – the FBI knew who the terrorist saw and where – to the address. With Android, you only get an area but not specifics as an IPHONE will maintain again shattering privacy from how IPhone GPS records profile and track consumer buying on line – movements to a specific address and more. The privacy invasion and data collection intrusions are more in IPHONE than any smart phone on earth – and the Slaughter of Apple brand is growing as media does not report this – in real time – due to bought and paid media from Apple – and therefore the one billion Apple Users have to look hard and lone on line to get this detail. Read Patterson the # 1 author on earth’s 2017 book on this item THE STORE – and although he writes about Amazon he includes Apple as a partner in privacy invasions the world has never known before. It is not your nation as BIG BROTHER that is Orwellian prophecy …now it is rather TOO BIG TO JAIL OR FAIL that is your privacy removal for one of us and all of us – all for one and none for all.


The very core of the Apple began to ROT from the inside (Tim Cook) out. And the terrorist might have have won in that book if it were left up to the Rot from Tim Cook, if it were not for the FBI despite popular press to the contrary are working tirelessly to make America and keep Americans – safe. They are not invading your privacy – Apple IS.





More Apple customer base is now moving away from Apple a trend not seen since Steven Jobs graduated with honors. Apple missed its core – IPHONE Holiday sales by more millions of phone sales than in the history of IPHONE by % and by phone volume and by earnings not realized in history. Normally this would be a board issue to replace Tim Cook and stop the brand slaughter. However as the stock went up versus the stock being killed by the miss – as is market normal – the rot spreads because no one is reporting the CRISES AT APPLE.


In 120 Days, the Nightmare could not be worse.


  1. We have release of IOS II – the most god awful flawed – buggy IPHONE software ever created and released as a punishment to a user base of over one billion users, in Apple let alone IPhone history. Tim Cook has set a record for 120 days of updates to its flawed buggy IPhone for the most serious code quality control brand slaughter in Apple History. The core of Apple is in full ROT and users are leaving IPHONE (forever) in droves and they are influencing millions not to buy an IPhone – the culture of IPHONE has been BRAND SLAUGHTERED (read David Corbin’s book on this topic). No CEO has done more damage to the IPHONE Brand. Tim Cook has now passed John Scully in Apple Brand Slaughter. The Board of directors is open for law suits from shareholders for their negligence in this matter and we feel as individuals as the bulk of the economic damage lies ahead and will only repair over years when Tim Cook is gone. Today IPhone Updates with flaws that are so serious, one can’t imagine a quality control destruction worse than Tim Cook himself. The only history that comes to mind in Silicon Valley’s long museum of Brand Slaughter is Bill Gates and Windows ME – which IOS 11 – may in fact yet beat in fact.
  2. Hardware design flaws – many fatal – some they cannot fix like my own Mac Book Pro and just tell you how to “deal with it” are full on brand slaughters. The competition like WINDOWS and DELL have not taken advantage in advertising yet of these declines in Apple quality control under Tim’s management. But they will. The economic damage to Apple shareholders still is ahead and will be terrific – they will be confused for sure.
  3. Culture – today part of IOS source code was leaked on line. This presents hackers with ease to exploit Apple at its rotting core. The security Apple had as a brand culture is now fully SLAUGHTERED by Tim Cook who a) allowed the critical source code to be leaked in the first place, through quality control system cost savings, and quality deprecations on Tim Cooks watch, but the BRAND ILLUSSION AND CULTURE Apple security was unlike any other and their source code was never leak – able. That very idea is shattered. Apple is now seen as an advisory to its own customer base which once had a culture of almost mania for Apple that was like religious in fervor. That brand value is now slaughtered by Tim Cook – where the Apple Board fiddles while Apple Rome burns at its dry rotting core.
  4. Media bought and paid for by Apple is reaching a point where tell the truth faster is winning over the dollars and the sense. For Apple spin and advertising cannot COVER UP the ROT at Apple Core (Tim Cook’s brand slaughter for his own profit gains personally). Tim Cook will see rising media reporting that – APPLE IS IN FULL ON CRISES and their management teams are working primarily to put out fires and correct past sins taking untold resources from forward quality or innovation. APPLE is a warp drive star ship adrift now on impulse power – because TIM COOK has cost Apple Shareholders their highest asset – BRAND CONFIDENCE IS BEING SLAUGHTERED from the inside of Apple on quality outside to consumers who know and understand the difference.
  5. Culture – inside Apple as a healthy Apple, the fruit is the core culture. As the culture see’s the quality control changes, and the PR aspects of Apple see the CULTURE SLAUGHTER – where we make mistakes never before allowed – we send out god awful buggy hardware and software to our customers – our customer service groups are now engaged with 100’s of millions of very upset customers – with zero solutions in sight – and the users of Apple employee’s by the 100,000’s see these design flaws first and live with the CRISES repair to follow – where now FIXING APPLE is the largest concentration and refocus of Apple – to contain the APPLE ROT. Inside Apple management well knows what a crisis looks like. Then those not effected by the ROT yet – see the ROT – the frantic dialogue of internal culture slaughter taking place – with the APPLE POLICE getting more attention to keep things covered up than the quality police to make sure the ROT never took place. Tim Cook lacks capacity as the APPLE ROT begins with Tim Cook, to manage the spread of the APPLE ROT or to get APPLE back to brand value. Why? Tim caused the problem, fails like Richard Nixon to see how serious Watergate Rot was to his political culture, and in the end, was forced out of his office by the ROT he covered up. The Cover ups are the fastest spread of the APPLE ROT. Today in response to source code for IOS being posted on line – Apple from Tim Cook releases a pry item such source code is proprietary property of Apple. REALLY? Really TIM? You don’t apologize to one billion users, and tell those users what upgrades you are making inside Apple to assure brand reliance we all had to the Apple Brand is not being restored. You tell the folks that have IOS all over the DARK WEB TODAY – be warned this IOS leaked software belongs only to Apple. THAT IS YOUR REPLY TIM? My greatest fear is not the Apple ROT WILL CRASH THE STOCK (oh and it will – and it is the fault today of the board of directors for not firing TIM COOK upon Apple IPHONE sales and bug releases in early 2018) no – my greatest fear is the hacking damages leaked IOS source code will produce for forward IPHONE crises and damage to consumers. The BRAND SLAUGHTER is never ending with Tim Cook – and the Board fiddles while the CORE OF APPLE is on FIRE.



We reported Apple was in Crises in October 2017 as you can see on this blog and we reported on the Crises until media wrote their first articles – but tempered them all – because a) they don’t link the ROT AS ONE EVENT – changes at core to Apple Quality controls Steven Jobs is rolling over in his grave because Tim Cook is using Steven versus being used by Steven – huge difference.


Today the only eyes that see the full extent of the Apple ROT and tell the truth about it – is Steven Jobs who lacks corporal process to define the problem to those he loves most – one billion users and his precious employee’s inside Apple. And ME – who grew up in Silicon Valley won programing awards in the 1970’s and 1980’s and beyond – who knew and loved Steven Jobs, and who sees Tim Cook as outside his core competence which the Board should have been far quicker to understand.


As this Blog reaches the Board the one sentence to stop the brand slaughter reaching the press fully – and being global reported really – is Al Gore’s famous phrase – Tim – ITS TIME FOR YOU TO GOOOOO!


Parachute out Tim and stop the APPLE ROT.


Apple can have a safe landing if Tim does too.


If not the future is more APPLE ROT ask not for whom this rot spreads – for this rot spreads to thee my shareholders – this rot spreads to thee and I’m one of them.


Stop loss and sell Apple. The value is an illusion as the brand is being Slaughtered by Tim Cook who residing inside the Rot he and his core rot teams created – cannot see normal Apple today because for Tim the APPLE ROT is his new normal. Apple in Crises and the beat goes on. Oh yes and the record setting APPLE UPDATE for today is forcing us all to stop and long download and upload again yet another again – emergency Apple repair and fix to the IOS Apple rot. The most upgraded IOS in the history of apple in 120 days.


Media may be bought and paid for but the spin is waring off and journalist everywhere are drawn by the scent of the APPLE ROT to report……THE TRUTH. Apple is globally in CRISES. Did I mention the billions in tax theft courts have levied against Apple and their loss in IP theft and their loss in dollars and sense worldwide – in legal on-going BRAND SLAUGHTER under Tim Cook?


The ROT is spreading and no one is cutting the APPLE ROT OUT – which is of course TIM COOK himself and his circle of to be fired brand slaughter loyalist who now work in fear punishment and exploitation versus Steve Jobs culture of recognition reward and celebration (Oh Steve could be tough but that was on quality not on hiding things in the dark).


Culture the ultimate brand slaughter from inside to outside now is the soaring CULTURE SLAUGHTER of the Apple Brand with a management who is in overwhelm as it all broke down in 120 days and they do not see the light at the end of the tunnel is a bullet train running over shareholder third rails. As a retired investment banker economist and Chairman of the largest Entrepreneur CEO institution serving 140 nations in the world – I must say our own reach from this blog can viral to enormous base of Apple users as we tell users for the first time in our own community – CEO” s of companies worldwide – USE APPLE AT YOUR OWN BUSINESS RISK Folks. Do not whine …. because after all …. we told you so. I remain with Apple today to in some humor see as an economist what is next – up close and personal – as the legal liability to the board suits coming up – is going to stagger Apple so the Apple may shatter into pieces. Watch for that moment as you think the impossible (a break up of Apple) is not even possible – when you will find the prophecy here – is going to be wrong – just well not in this life (mine not yours).  You can take that to the bank as so many of you have do and will. Be safe out there.






Whom am “I”?

Well I am an apple shareholder.

I am Chairman of the world’s largest Small Business Institution.

CEO SPACE serves business owners in 140 nations and has an outreach to millions and millions of apple owners through our graduate base. World wide.

I am holding the # 1 Ranked Business Conference ranking from Forbes Magazine Inc Magazine and others – in 2017 world wide.

Our influence ripples through our faculty which mentor and advise a startling % of the Fortune 10,000 CEO and management teams from the Federal Reserve Board and from AT&T to Zellerbach.


I want one of the fastest growing global PUBLICALLY TRADED NASD Broker Dealers in the 1970′ and 1980’s with offices world wide. As an investment banker economist I have some latent access influence and following at the head of state, law maker, hedge fund, sovereign nation, private equity, law firm, and Fortune Suite.

My father and Dr. Demining invented TQM and operated before McKinesey Accenture and Booze Allan ( and consulting to them all and their senior folks teach at CEO SPACE today ) one of the world’s largest Fortune culture performance training institutions in the world. I grew up working with fortune CEO’s from Walt Disney to John Gallager of Pepsie Co and Kodak in the old days.

Who am I?

I am a pissed off silicone valley programer with 1,000,000 lines of code patented in my own name, award winning for software designs from the 1960s to today – and an adviser to Steven Jobs and a friend from his twenties and know WOZ and well everyone – really well from the start.

I am pissed off at APPLE.


Apple is in a crises trying to assure the NEWS does not get out but the news of APPLE IN SUPER CRISES  is getting OUT and the APPLE SUPER CRISES will ROAR out in media  soon. So what is the CRISES at the lead firm that the news media is not reporting today. Well let me tell you in one word as an authority influencer and expert.


Apple is today in 2017 having the biggest MANAGEMENT CRISES on quality control effecting 100,000,000’s of millions of users who as pissed off as I am. Here is the growing CRISES ISSUES:


  1. Apple stock is down 1% while the market is up 5% since release of its new products at the failed keynote with its huge glaring error on its new phone watched by a billion and talked about more than anything – the lack of rehearsal to make sure the error did not happen is TIM’s fault.
  2. Apple Mac BOOK PRO ( mine ) the max unit has a quality fault where GLUE from CHINA crappy quality today – leaks through your screen and distorts it. The only fix is replace the screen taking the Chairman best selling author film writers computer from him until that is done. This will be the SECOND SCREEN as the replacement on the NEW UNIT only lasts 90 days before NEW GLUE leaks through the quality break down with Apple today and the new management can not fix it. That is TIM’s crises no one else.
  3. The IPHONE IOS was the buggy worst most productivity costing software EVER released by Apple. IOS v2 did not fix it. IT was HORRIBLE and so costly to us all. IOS V 3 has not fixed it and the crises goes on and on. They can NOT FIX THIER OPERATING SYSTEM. They released pure crap upon the world. The pain the emotional suffering the lost work product is all TIM and quality control. Time for you to GO TIM. This is going to trash your stock value and your brand foundation – quality is in CRISES at the APPLE which is a MANAGEMENT CRISES.
  4. The new IPHONE X I ordered for myself and my CEO SPACE PRESIDENT is impossibly delayed with no end in sight and I have weak ideas for how the unit will actually WORK. If it works as buggy as everything else I’m moving to the new CHINESE PHONE at lower price with much improved features to IPHONE including battery results IPHONE can only dream about all at lower prices. WHY? Because TIM no longer deserves our 140 nation CEO SPACE – CEO Community trust – stock buying – or faith.
  5. Because QUALITY at APPLE is shattered and Apple can not fix the quality system wide core to their design flaws – they are in pure CRISES and It is a SUPER CRISES and Crammer you are a mess for not being all over this item. You must own too much stock pal.

Media your hearing the scoop of the century.


It is system wide.

It is SOFTWARE core rot t the APPLE – they can’t fix it folks.

It is hard ward shoddy quality from China they can no longer excuse or even control they just turn out known flaws to users.

The crises is Tim’s leadership.


The super crises is in APPLE INTEGRITY.

The management pre crises took total responsibility to their clients in integrity and stayed out front of any issue.

In 2017 the huge crises of integrity says on each issue – “we are aware and we are looking into it”. That is a HUGE SHIFT in culture and quality control and Tim’s arrogance.


You can’t fix the problem until you fix the integrity crises. They need to hire culture management expert Dr. David Gruder from San Diego to fix all this as the APPLE ROT is removed from the core versus the symptom. Author of the best selling book THE NEW IQ – INTEGRITY the Bible of integrity culture int he work space and integrity leadership in the C suite. I use him personally for five years and he has served on the CEO SPACE Board of directors in this precise role for our 140 nation institution. We practice what we preach.

The damage to APPLE from Tim’s cover up and bullet dodging is going to be monumental for the brand. TRUST in QUALITY is shattering to 500 million Apple Users.


Trust me the economist who put out the alarm on the stock today is early. When I phoned customer service yesterday they said – I did not need to report ( again ) the worst operating system release of any firm…..ever….


…well since the record holder of all time Bill Gates and Windows ME……

We now have to reboot our phone often to get it to just do what you click – or to get the menu – or to unfreeze the IPHONE which freezes with IOS all the time….

As every user well knows.


An apology is in order when you are told by anyone how still has integrity act Apple Tim that the apology is an act of integrity if it is sincere –


When it comes to leadership with this more important than. sex scandal in a studio we all knew has gone on through back and white talkies – to a brand and stock and core technology – the LEADERSHIP CAUSING THE SUPER CRISES MUST BY BOARD REFORMED OR THE BOARD OF APPLE MUST GO AS SHAREHOLDERS GET TRULY PISSED OFF ON BEING LIED TO AND MISLED.

I”m a shareholder.

I’m pissed at the BOARD for allowing all of us to be lied to and misled.

The crises is QUALITY.


Tim this is YOU Pal.


Try and hide from the truth.

If you own Apple be ready for a bump in your road.